NEWS


Autumn Winter 17 Campaign

Noémie Wilson’s Carefree Collection is one inspired by today’s current climate of proclaiming and cerebrating out individuality through style. With a combination of fabrics, colours and textures, the collection is brought to life through handcrafted puffa jackets, cargo co-ordinates and women’s 2 piece outfits. Each garment encapsulates its own mood, each fabric collection hints an occasion or a style to be worn with. It is a collection for the carefree individuals, the innovative, the fashionably on the go and for the creatives, the generation shaping the future in style.

A contemporary reflection of the Hip Hop culture and fashion of the late 90s/00s is reflected in many of the looks of the Carefree Collection. Colour inspiration coming from fashion worldwide through travelling, each telling their own story and encouragement for the wearer to feel as carefree as he/she wishes during this time and afterwards. The heavy camo collection coming from ideas of military and the worlds climate, the icy blues coming from the cold climates of London, England its dreary nature and its tendency to make you feel blue. The puffa jackets reminiscent of Camron’s era of iconic mens fashion, recreating for both women, men and all of those in between.




The series for the first series of photographs of the Carefree Collection campaign, realised by photographer Robin Jade, collages the colourful, vibrant streets of Notting Hill with the bright designs of Noémie. Models Shekinah and Cleo are posed naturally in Noemie’s latest fashion compendium.

The series for the first series of photographs of the Carefree Collection campaign, realised by photographer Robin Jade, collages the colourful, vibrant streets of Notting Hill with the bright designs of Noémie. Models Shekinah and Cleo are posed naturally in Noemie’s latest fashion compendium. The spirit of the designer’s temperament in reflected in this collection, drawing on different attitudes from the militant and aggressive character in the camouflage print, to the pink velvets revealing a sensual, textured side of her personality, translated into design through cut, colour and fabric. The velvet bringing back a refined noughties nostalgia, a time where fashion was not so much social media and technology, but about how clothing makes you feel.



C A R E
F R E E


NOEMIE WILSON
AW 17 0.1 RELEASE



VIEW THE AW17 COLLECTION


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